Our WHOIS Quality system has been designed to validate the eligibility of registrant data in an effort to uproot unfaithful registrations that could possibly be abusive.
At EURid, the non-profit organisation that operates the .eu and .ею top-level domains, we don’t just strive for excellence, we live it.
From the start, we have worked towards building a trustworthy online space that allows for self-expression and business development to thrive.
To us, the focal points of trust are transparency and accountability. For this purpose, we want to ensure that the person behind a domain name is both known and real, and that abusive domain name practices are stopped in their tracks before causing harm to others.
Our WHOIS Quality system has been designed to validate the eligibility of registrant data in an effort to uproot unfaithful registrations that could possibly be abusive.
Through the use of historical data and self-learning algorithms, we are working to predict at the time of registration whether or not a domain name might be used in an abusive way in an effort to prevent such malicious domain names from becoming active in the first place.
Focalised on combating cybercrime within our domain name community, our collaboration with Europol revolves around the exchange of statistical data and trends pertaining to cybercrime and the commitment to cooperate on cybercrime related projects.
As an added measure, to better protect your brand, we have partnered with EUIPO to offer a trademark notification system that will inform any trademark holder when someone registers a domain name using our extension(s) that is identical to their trademark.
We provide you and your registrar with the tools to secure your online presence and protect your brand.
Through your registrar, you can enable DNSSEC (Domain Name System Security Extensions) which can help reduce the chance of visitors landing on an illegitimate website when searching for yours.
To ensure that your domain name does not fall victim to certain unintended changes that could result in its deletion or transfer, you can request that your registrar activate our Registry Lock service, which empowers only specified members of staff from your registrar to perform operations on your domain name.
Through our WHOIS platform, you can see many different aspects associated with your domain name, including, but not limited to, other .eu, .ею and .com domain names that contain striking similarities to yours. Based on the results, if you find that someone is encroaching on your IP rights, you can file a dispute via our fast and affordable Alternative Dispute Resolution procedure.
Your domain name can contain characters from any official EU language script, providing you with the ability to fully express yourself online.
Additionally, with the launch of .ею, Cyrillic script users possess the same benefits, which creates a more immersive experience for the end user.
As the backbone of our organisation, our domain name holders never cease to amaze us. Through their meaningful work and sense for innovation, they have put Europe on the map in terms of online communication.
Success is a two way street, which is why we aim to build strong relationships with our domain name holders. Together, we can achieve the impossible.
“We are artisans, so we don’t aim for volume but we do strive for the highest level of quality.”
Founded on the principles of quality, fairness, and customer service, Caminade, a French company, makes some of the best bikes on the market. Caminade’s success is driven by its connection to its very own clients, as each bike is made to order. Couple that with French artisanship and you have yourself a lifetime partner.
“.eu was an easy choice because we have clients all over Europe and desire to serve them all.”www.caminade.eu
“Water is more than life, it’s fun!”
As a French company that prides itself on quality and the great outdoors, Aquadesign has been providing water sport boats and accessories to Europeans for 30 years. Some of their earliest creations are still floating strong to this day!
“We choose .eu because Europe is home to some of the best water sport locales in the world.”www.aquadesign.eu
“Light is great because of its versatility and ambiance.”
Founded in 2008, Smart and Green is a French LED manufacturer that is focused on modern lighting solutions as much as they are the environment. Their lighting products are different than most, as they possess the technical edge of being waterproof, energy efficient, and rechargeable, all while being recyclable too.
“Our job is not only to design and manufacture technological lighting solutions, but also to create products that hold a special place in the hearts and daily lives of users.”www.smartandgreen.eu
“Small Foot was born in the mountains.”
At Small Foot, they’re all about the mountains. So much so that this Bulgarian based company has gone to great lengths to create one of the most unique and revolutionary products snow goers could ask for – the world’s first inflatable pocket-sized snowshoes!
“As our product is made in Bulgaria, we have total control over the production quality and hence, the future of our brand.”www.smallfoot.eu
“The focus of our business is to offer the best possible design and the best possible materials at a reasonable price.”
Based in Bulgaria, angel-baby.eu is a children’s clothing brand that prides itself on quality and simplicity. They offer everything from bibs to jackets and scarves to blouses, all in an effort to provide their customers with a complete shopping experience.
“Having a .eu domain name has really helped our business grow as our website is better accepted within Europe.”www.angel-baby.eu
“I can, you can, we all can do our part to help children in need.”
I CAN TOO is a Bulgarian charity foundation whose mission is to support children with special needs in Bulgaria and across the globe. They do this through many awareness building initiatives in which they raise money, unite people, and give hope. Over the years, their work has cultivated much success, even gaining international attention after winning the “Best NGO campaign of 2010” award.
“We chose .eu because of its scope and representation.”www.icantoo.eu
“My great grandfather started this business in 1909 and we are proud to have continued his legacy.”
Royal Bees offers pure, natural Bulgarian honey, which is widely considered to be of the best quality in Europe. Their business model consists of processing different types of bee commodities that they receive from various bee keepers in the region such as honey, wax, and pollen to make great products for you to enjoy.
“.eu provides a great value for our business as bearing the European label shows our commitment to making quality products.”www.royalbees.eu
“Poverty doesn’t stop at the border of Europe and we won’t stop there either.”
The Gathering Foundation Europe is a Dutch social organisation that stands for well-being, care, sustainability, and the fight against poverty in an increasingly challenging socio-economic climate. With a vision to make a positive difference, they work with companies on sustainable projects and provide a second-hand marketplace, as well as social platform for users to share, define, and collaborate on activities and projects to make our world a better place.
“If you want to make an impact in Europe, having a .eu domain is vital.”www.thegatheringfoundationeurope.eu
“We are dedicated to optimising the management of parking solutions across Europe.”
Bepark, a Belgian company, seeks to facilitate and optimise the search for parking spaces across Europe. Through their simple and interactive website, and dedication to their company values, those being simplicity, mobility, accessibility, reactivity and technology, Bepark aims to make your life easier!
“We chose a .eu domain name because it drives us to maintain a simple approach, in a sense that, we must remain simple and user-friendly so that we can accommodate all Europeans.”www.bepark.eu
“Food Tours was founded with the ambitious goal of uncovering Scandinavia’s local food scene.”
Food Tours, a Danish company, serves to take you on a culinary adventure, uncovering the rich and vibrant Nordic food scene and many of the little known sights in all three Scandinavian capitals, those being Copenhagen, Oslo and Stockholm.
“.eu is a way for us to show that we are a part of a larger whole, a larger collaboration.”www.foodtours.eu
“The more natural and simple the product, the tastier it is.”
Founded in Denmark by a group of passionate and enthusiastic people, Rawbite serves to provide the most natural and tasty food bar on the market by applying a simple, honest and health conscience philosophy to their work.
“From the start, many European companies showed interest in our product; therefore, it made sense to choose a .eu domain name.”www.rawbite.eu
“The basic idea of Fatmoose is to make high quality, affordable jackets for all to enjoy.”
Founded in 2010, Fatmoose is a Danish menswear label that strives to provide high quality and functional clothing designed with the strength to handle life’s challenges and the style to keep you looking sharp.
“We use .eu because we are not only a Danish company, but also a European company.”www.fatmoose.eu
“For us, it’s about broadcasting a philosophy with its roots in Copenhagen but also within the bigger picture of Europe. So, for us it has been a no-brainer to use .eu.”
Founded in 2007, Copenhagenize Design Co. is a leading Bicycle Urbanism design and consultancy firm specialising in bicycle culture, infrastructure, planning, policy and communications.
“What we do is advise cities and governments around the world on how to become more bicycle-friendly. ”www.copenhagenize.eu
“Fishpool does not buy and sell fish rather they broker contracts between buyers and sellers to ensure the prosperity of salmon markets.”
Fishpool is a Norway based organisation that operates as a regulated marketplace dealing with both the purchase and sale of financial salmon contracts. Fishpool was established in 2005 with the mission to create predictability in risk exposed fish and seafood markets.
“We do have a very strong connection with European markets as they are our main target. With that in mind, .eu provides a very neutral platform that allows for equality and no bias.”www.fishpool.eu
“What we have achieved is the creation of an ecological showerhead that uses less water but provides the same comfort as a normal showerhead.”
ShowerGreen is an award winning ecologically minded company that specialises in providing sustainable, water-saving and energy-saving products such as showerheads, faucet kits, and bathroom accessories.
“.eu has been growing extremely fast over the past 7 years and in fact, we are even getting customers from outside Europe thanks to our .eu domain name.”www.showergreen.eu
Generous is a bakery offering a range of handmade, organic and gluten free products. Founded in 2012, it is located in Brussels. The Belgian Award-Winning brand is in constant search of new flavours to make sure their products delight both allergic and non-allergic people. Generous biscuits can be found in many shops around Europe.
“We are a small company, so we have very few means to express ourselves. Therefore, online presence is key for us.”www.generous.eu
Leguano is an innovative German footwear brand inspired by the idea to create a new type of shoe that would enable the healthiest and most natural form of forward motion: walking barefoot. Leguano shoes restore the full range of foot movement for wearers while protecting the feet with hard-wearing, slip-resistant soles that adapt to every movement of the foot and the muscles.
“The Internet is now needed because more and more people are interested in learning about Leguanos or see them somewhere and then search for them on the web.”www.leguano.eu
DasEis is an award-winning organic ice cream brand producing frozen yoghurts, sorbets, ice cream and vegan ices. It is managed by Healthy Planet, a company based in Wiesbaden, Germany, which focuses on the highest quality of raw material and ingredients.
“The beauty of the idea of ice cream is that…everybody loves it!”www.daseis.eu
Dinnerhopping is a unique restaurant concept combining Dinner and City Tour on an original US School Bus. Providing a one of a kind experience, Dinnerhopping started two years ago in Munich, where today it is one of the highest-rated restaurants.
“We started the business in Munich two years ago and next spring we want to start in Hamburg and Berlin. After this, maybe we’ll start in other big cities in Europe.”www.dinnerhopping.eu
MUCA is an art gallery located in Munich showing contemporary art and Urban Art / Street Art. With a high-profile exhibition programme and many years of experience in the art market, MUCA has established a broad international network.
“MUCA is a lot more than just a gallery: it is not only placing art, but having a platform for people to understand art, to see art and to explore art.”www.muca.eu
Established in 1997, TV1.EU is a leading provider of business-to-business cloud platform services for live streaming and online video services. Based in Unterföhring (Germany), it is today the largest independent technical platform accessing top-class online audio and video publishing via IP-based networks in Europe, and is the first in the world powered by electricity from renewable resources.
In recent years TV1.EU has worked on major events including the 2008 Olympic Games, European football championships and the 2010 Winter Olympics. It has also provided systems for the German Parliament, the European Commission and the European Central Bank.
“TV1 started very small: two guys and one idea. We had the vision that the technology of streaming or media on the Internet would someday become big.”www.tv1.eu
Initially born from the initiative of 24 brave and politically conscious alumni of Maastricht University’s European Public Affairs master’s programme, EuropeanPublicAffairs.eu is a network of the next generation of EU leaders who gather to explain, discuss and analyse EU dynamics.
The website was founded in 2013 and has already managed to gather high praise by being awarded the Digital/Social Media Champion of 2014 by EPA awards.
“We seek to instigate open and informed debates by sharing our experiences and expressing our views on EU affairs.”www.europeanpublicaffairs.eu
Established in 2005 and located in Pocking, Germany, Sternenhof is literally a place where people and animals meet each other.
The purpose of the foundation behind Sternenhof is to promote humanity and help all animals in need as well as encourage adoptions and donations to give animals a shelter and a better life.
“Herbert-Denk-Stiftung is the name of our Foundation and Sternenhof is the project. We have projects in Germany, in Austria and more projects in Europe.”www.sternenhof.eu
Coming from the humble city of Malmö in Southern-Sweden, GreenPlank is a wood processing company providing environmentally friendly and aesthetically appealing services of decking, fencing and cladding.
GreenPlank, which is positioned as market leader, is a thriving company that is able to combine the best of two worlds – all materials used in the service are recycled, which leads to emptier landfills, and an appealing material able to withstand moisture and termites.
“Green Plank® got its start by seeing the building supplies and construction industries from a different point of view. A beautiful home. A better world. We make the connection. ”www.greenplank.eu
Mountainblog has been a pioneer in the field of sport blogging ever since June 2013 when CEO Andrea Bianchi of White & Poles Communication Ltd. took the initiative to inform the European public about the best sport products and outdoor brands.
As of now, the magazine has not only established itself in the Asian market, but also sends newsletters to almost 5,000 sources providing information on the best outdoor stores in 16 different European countries.
The website stands as a testament to the new wave of European trends such as staying in touch with nature by appreciating the outdoors and leading a healthier and more active lifestyle.
“.eu was selected to represent our online business because it met our objective: to communicate that Mountainblog Europe is a European web magazine.”www.mountainblog.eu
Nuvolarosa – started out as Milan based project with an ambitious goal to help women become leaders in science and technology.
The mission has since seen success creating a shift in the area of leadership.
Ranging from programming competitions hosted by Microsoft to intense workshops and seminars, Nuvolarosa has become extremely popular amongst young European women that are preparing to enter the labour market. Despite events such as Pink Cloud occurring only in Milan, Nuvolarosa still entices a large number of followers from across the EU.
“We want to promote it as a European project open to the rest of the world.”www.nuvolarosa.eu
Andreola’s winery is located in Col S. Martino, a scenic village situated in the region of Veneto between Conegliano and Valdobbiadene. The winery possesses approximately forty acres of land comprising slopes of up to 45 degrees in steepness.
Andreola’s viticulture is marked by a passion for painstaking work by those who perform the labour needed.
Andreola produces some of the finest Prosecco wines, and to highlight their ambition to become more international, they chose to represent themselves online using the .eu internet domain.
“We chose .eu to help Andreola immediately communicate its international dimension.”www.andreola.eu
Founded in 1996, Archeda is an Italian design company manufacturing bathroom furniture whose guiding spirit is steered by a strong moral philosophy.
The desire to remain innovative by considering the various methods of design, the quality of materials used, the type of research needed , while meeting all ergonomic and functional requirements is at the heart of Archeda’s mission. In this sense, the company is continuously developing. Passion for what they do and the importance they place on quality is the true key to their success.
The company opted for a .eu domain to appeal to a broader market and to convey their European ambition online.
“It is not just about appealing to Italy but about being accessible to the whole of Europe.”www.archeda.eu
What is “Ristoranti Che Passione” all about?
It represents a network of people passionate about food in search of first-rate restaurants. Che Passione has already carefully selected the very best restaurants in Veneto. By becoming a group member or acquiring their guide book, you can access interesting information and enjoy discounts of up to 50% every day of the week.
From their website chepassione.eu, you can read other member’s comments before booking your restaurant and have the option to provide your own feedback based on your personal experience.
“We chose .eu to launch our business because Che Passione is a concept that already partly targets a European audience and could very well be developed to focus on various other European countries.”www.chepassione.eu
The public institution which administers the Italian region of Veneto, has, as its main goal, to share the rich history that lies behind this north eastern area of the country.
“Veneto encompasses so much more than its largest city: Venice.”
From their base in Venice, the region’s capital, and via their online presence, veneto.eu is able to give tourists and citizens, the opportunity to discover the most beautiful treasures of Veneto. Their website meets a range of visitor’s needs and requirements, indicating the nicest places to see and stay.
“ We are very lucky because we have a lot to offer. We take great pride in having a city like Venice to promote – however Asolo, Montebelluna, Bassano del Grappa are hidden treasures also worth discovering. ”
The company decided to change their online presence in 2014 choosing to register and use .eu.
“.eu has been an innovative choice to convey a more international image compared to our website’s previous extension.”www.veneto.eu
Orimono was founded in Sweden in 2010 by Robin Knutsson and Madeleine Rasmussen. Since 2013 the company has relocated to Berlin. Described as progressive, personal and edgy, Orimono goes beyond the promotion of commercial fashion and showcases garments to be treated and viewed as unique pieces. The lucrative business prides itself on its customer oriented approach and bases a large part of its success on its ability to tailor to the needs of every single one of its clients.
The launch of their online presence, Orimono.eu, enables customers to view the latest trends, purchase online and access information about the company via the newsletter and blog. In 2014 alone, the website had around 40,000 unique visitors. The total number of visitors, which include the number of revisits, equated to approximately 70,000.
“Selecting .eu was a conscious choice. We are proud to be a part of an open Europe and this is a way to communicate the message to our customers.”www.orimono.eu
Fabrizio Bosso was born in Turin on 5 November 1973. His passion for music and, in particular, the trumpet started from an early age while growing up in Piossasco (Italy). Inspired by his family as a young child, Fabrizio chose to learn to play the instrument in an attempt to emulate his father.
The well-known musician, who has travelled extensively to perform live in countries such as Japan, saw success with the release of his very first album “Fast Flight” which featured an impressive line-up of musicians including Rosario Giuliani, Salvatore Bonafede, Giuseppe Bassi and Marcello Di Leonardo.
In December his latest album with the Spiritual Trio came out, called “Purple”, produced by Verve.
Being a performer, a website is a necessity in order to publish a concert diary, a discography, biography, and multimedia content online. Fabriziobosso.eu provides just that!
“Many domains are too generic, whereas .eu has a new and fresh identity. It is recognisable everywhere and does not invoke a purely “commercial” image.”www.fabriziobosso.eu
Crumpler, a bag company originally founded in Melbourne in 1995 by Dave Roper, Will Miller and Stuart Crumpler, has become a widely recognised and successful business.
Known for their high quality, handmade merchandise, the organisation has expanded over the past two decades designing and supplying different products worldwide. In addition to their headquarters in Australia the company provides stock to the European market via their regional office in Berlin.
Due to increasing demand crumpler.eu was also launched. Their online presence has been a huge hit enabling individuals to view and purchase the latest collections from the comfort of their own home.
“We have the responsibility for the European market and this is mirrored in the url.”www.crumpler.eu
BAJO is a family-based Polish design and manufacturing company founded in 1993 by Wojciech Bajor, an architect and set designer. The factory – located at the foot of the Polish Carpathian Mountains – introduces sustainable solutions to the toy creation process.
BAJO has built their reputation on their stringent policies in maintaining quality toys that adhere to regulatory and testing standards. They are known, among other things, for their baby walker Sortrolle, which has become their best seller.
Their website bajo.eu has enabled them to promote their products across a number of markets.
“Although we sell internationally, the EU is our main market… BAJO toys are designed and made with full knowledge of applicable European regulations. All materials used are of European origin.”
On average, bajo.eu has approximately 12 000 users annually and receives 240 000 calls and associated requests.www.bajo.eu
Baby Design Group was officially launched in 2006. The company, located in Poczesna, Poland, prides itself on producing safe, meticulously designed and carefully finished merchandise for infants. Their latest product, B-HAPPY for example, is a bike specifically designed to support the proper development of children by helping them to maintain balance and coordination.
The brand, already a top seller of baby products in Poland and present in most Central and Eastern Europe countries now has the rest of the European market as a major focus. In order to better meet client’s needs, Baby Design Group created an online presence using the domain name babydesign.eu.
“We are perceived as a reliable brand with a wide range of products. Thanks to our .eu web address we can communicate that both the quality and safety of our products is our top priority and that we meet all relevant EU norms and standards.”
In 2013 alone babydesign.eu had over 130 000 unique users and over 990 000 page views.www.babydesign.eu
Houdek is an extremely popular meat specialist known principally for providing original Bavarian meat and sausages. The administrative headquarters, founded in 1949, are located in Starnberg. The company, which also includes two production sites in Bavaria, comprises a total of 500 employees. It is recognised for a number of products, most notably Houdek Kabanos Klassik.
With 70.000 visitors per year its online presence has boomed since their launch in 2006.
Houdek.eu, who has plans to provide their high quality goods outside of Germany, has managed to differentiate itself from the crowd with .eu:
“We stand out and attract attention…the conversion to .eu was the start of an informative and successful website.”www.houdek.eu
As Europeans, the ground we live on is just a thin layer covering the remains of past civilisations – be they Roman villas, Viking longhouses, Celtic settlements or many more besides. Usually, to learn from the world of antiquity we have to dig down to get it – but what if we didn't? SO.IN.G has a way.
SO.IN.G. are masters of what's called “geophysics” – this is the science of using radar and other techniques to see what lies under the ground, all without disturbing the soil. Not only is this much cheaper, faster and wide-ranging than excavation, it's sometimes better for history: often the safest place for delicate archeology is to stay underground.
SO.IN.G’s expertise goes beyond archaeological research. The company also works within the fields of environmental science, geology, large structures and infrastructure, residential and public construction, cultural heritage and precision agriculture. The strength of their techniques lies in the fact that they apply non-invasive methods only.
Europe has been continuously inhabited for many millennia, so there's almost nowhere that doesn't have history. That gives SO.IN.G. a very wide possible customer base, just as their .eu domain name gives them a good way of reaching those potential clients online: “The .eu is giving us a sort of fingerprint. To tell to your customer that comes on the website to look for your services. You know – it's a straightforward way to say where we are from.”
Fusion cuisine is very much in fashion at Chino Latino, where you can sample Pan-Asian cuisine while sipping a Latin cocktail.
With venues in London, Leeds, Nottingham and Cologne (Germany), Chino Latino’s mix of the best of both worlds has dazzled restaurant goers and cocktail lovers both in and outside of the UK. Going by the credo of ‘love, share and enjoy’, their multi-award winning restaurants serve traditional dishes of Japanese cuisine – sushi and sashimi – as well as ground-breaking culinary highlights.
Chino Latino Brand Manager Jordan Kiziuk says Chino Latino is already thinking towards opening up more venues, and their .eu presence helps them in that regard. “For us, it’s important to say that we also have restaurants outside of the UK. That’s what the .eu domain does very quickly and very effectively. If we decide to open other restaurants across Europe, we have everything set up virtually to accommodate that already.”www.chinolatino.eu
Whether you’re in the market for a chocolate beer, a limited edition Duvel Triple Hop, or a bottle of much sought after 40-year-old Westmalle Triple: virtually or in person, Beer Planet is the place to go. With more than a thousand varieties of Belgian beer in just 40 square metres, it might seem impossible – but this unique beer boutique in the heart of Brussels offers its customers just that.
In a country renowned for beer, you might wonder if there is room for another beer store, but founders Aram Ettibaryan and Sam Tamazian know that theirs offers its customers something unique. “Obviously, there are the beers,” Sam notes. “We carry the largest collection of Belgian beer in Belgium - no other store comes close. But there is also the store interior - it’s very intimate and inviting.”
Increasingly, it’s not just local beer connoisseurs who seek out Beer Planet. A growing number of international beer lovers also enjoy their wares via the online shop, BeerPlanet.eu, which Aram and Sam registered in 2006. “At the time we were still playing with the idea of being a European beer hub,” Aram explains, “so .eu was a good fit because it signifies that you are European. Since then, the store’s concept has evolved, but .eu still suits us well because we now do business across Europe.”www.beerplanet.eu
We’ve all seen the FAIRTRADE logo on bananas, cocoa, coffee, flowers, sugar and tea. From their headquarters in Bonn, Germany, Fairtrade International sets standards, organises support for producers around the world and promotes trade justice internationally.
Fairtrade offers producers a better deal and improved trade terms. This allows them the opportunity to improve their lives and plan for the future. Fairtrade gives consumers a powerful way to help reduce poverty through their everyday shopping. When a product carries the FAIRTRADE mark it means the producers and traders have met Fairtrade’s standards. The label is available on thousands of products in more than 100 countries.
As an organisation, Fairtrade International works to secure a better deal for farmers and workers, and the FAIRTRADE mark is the world’s most widely recognised ethical label.www.fairtrade.eu
"90% of my life is spent travelling the world. I am Italian first and foremost, but my lifestyle also makes me a citizen of the world. Choosing a .eu domain name represents the first step in expanding the boundaries of my approach to communicating, as I seek to engage with a more international audience."
Flavia Pennetta was born in Italy and has travelled the world as a professional tennis player since she was little more than a teenager. She considers herself a citizen of the world. Her style and elegance have seen her compared to Lea Pericoli, while, on the court, she has always taken Monica Seles as her inspiration. Her greatest victory came at the US Open in 2009, when she fought off six match points to defeat Zvonareva. In the same year, thanks to a series of fifteen consecutive wins, she entered the WTA Top 10. In 2010, she won the Masters title in the doubles, followed by her third Federation Cup.www.flaviapennetta.eu
Tonight.eu was founded by Federico Pomi to answer the question, “What shall I do tonight?” The website started life in Milan, Italy, in 2000 to help plan nights out by offering up-to-date venue and event information with unbiased reviews. Now, tonight.eu is available for 16 European cities, providing an easy way to discover concerts, restaurants, exhibitions, parties and other social happenings in each city.
The site keeps up with the “in” crowd by using different sources to cover what is going on in each city. User-generated content is a vital component and anyone can upload material. “We think that the credibility of our brand is in allowing people to write what they want and immediately publish it,” says Federico. “You get a complete idea of a venue by reading just three or four different points of view, be it a huge nightclub or a cosy wine bar.”
The decision to use .eu was part of the plan to scale up to more cities after achieving success in Milan. “I’d say the first benefit of using .eu was that it gave other companies a clear signal that we had switched our vision from a local to global market,” remembers Federico Pomi. He sees the main benefit of .eu is “to be European and local at the same time. We use tonight.eu not just as a domain name but as a brand for all our marketing activities.”www.tonight.eu
Walking the Cinque Terre in Italy, cycling the wine routes of French Burgundy or trekking across the Picos de Europa in Spain or exploring the Greek Islands on foot are only some of the enticing holiday packages S-Cape Travel offers to independent travellers looking for a well-organised holiday at the right price. Established in 2004, the eco-friendly business specialises in self-guided walking and cycling holidays with luggage transfer in a multitude of European countries.
S-Cape staff want their customers’ holidays to begin as soon as they have made a booking, and with a minimum of traveller information will organise a complete holiday, including hotel bookings, maps, guides and route notes. Founder Toine De Jong believes that’s why people choose S-Cape Travel, because they can be sure of receiving detailed and accurate trip information, with no unexpected costs.
These days, Toine says that the core of his business is online, as S-Cape Travel exclusively uses their website to sell their holiday packages. The choice of a .eu domain name was no coincidence. “S-Cape operates in many European destinations so it made sense for us to choose .eu. As a domain, it is representative of what we offer and gives our customers another way to identify with the S-Cape brand.”www.s-cape.eu
”My style? Oh, that's, ah… No woman can answer that question, you know,” Laurence Mourou, of Promod's online marketing department told us. “We don't have one style, I think.” And it's this eclectic approach to sophisticated fashion that Promod has made its own.
Established in France in 1975, Promod has progressed from a single boutique to a highly successful company with over a thousand locations in 56 countries. And since 1999, they've also been a major player in online retail. The brand's dizzying success is down to their collections of affordable, feminine fashions, as well as the kind of dedicated customer service that holds cocktail nights for their best clients.
Promod has a Europe-wide business, so their choice of web domain was obvious: “Promod.eu, It says a lot about our presence in Europe. We have shops in every country in Europe. So it's too difficult for us to have an online shop for each country, in the language of each country. So it's a good compromise.”
“I think it's very important, because we are an international company, we have an international brand, so it's necessary to be international and highlight that by having a European website.”
When you think of motorsports, you probably think about speed, beautifully engineered machines arcing around a chicane, or a breathtakingly audacious overtaking. What you might not consider is that motorsport is a is an international, billion-Euro business too, and has the same needs as any business.
Motioncompany is a German concern with a focus on the motorsport industry that handles all the communication aspects that a client could need, from posters and brochures to websites. They work with both the motorsport companies themselves and the all-important sponsors who fund them through all the logos you see on the cars.
Matthias Rost of Motioncompany is very clear on his global priorities: “I am a EU citizen – I feel comfortable everywhere. I also noticed that it is sometimes more fun to work abroad, as people are more open minded.” And Matthias knows there's one domain that can showcase his wider ambitions - .eu. “We started with a .de as we were only active on the German market,” he told us. “However, we wanted to expand our activities within Europe, and therefore we have moved towards a .eu.”www.motioncompany.eu
When he returned home to run his family’s vineyards on the slopes of Mount Etna, Alberto Graci did what many people dream of – turning something you love into a viable business. Alberto now runs Graci, a boutique winery on the Italian island of Sicily that produces and sells three exclusive wines. This is a world apart from his previous career as an investment banker in Milan’s financial industry.
What makes Graci’s wines stand out from the crowd is Alberto’s simple philosophy to winemaking: use local, indigenous grape varieties with as little human intervention as possible, both in the vineyards and in the cellar. This natural approach, combined with Mount Etna’s unique volcanic soils, the decision not to use any herbicides and the vineyard’s small-scale production, give Alberto’s wine business that all-important edge of exclusivity. “It is the region and the soil that determine the character of the wine, not us,” he explains.
The decision to use .eu for the company’s website instead of another web extension was a natural one for Alberto. “I am an artisan, with a very limited production, but I sell my wines all over the world, in Australia, China, Japan, Russia, the USA and obviously Europe,” he says. “I preferred .eu as it communicates the importance of European culture and helps support my point of view.”www.graci.eu
We've all experienced long-haul air travel. Screaming babies, cramped seats and battles for the communal arm rest. But there is another way to reach your destination – a private jet. It may be more expensive, but it's easily the classiest way to fly – and if you're flying out of Munich airport, EBAS is the go-to company to organise it for you.
Due to the cost involved, EBAS clients are often affluent: powerful businessmen, politicians and rock stars. These can be very demanding demographics, but nothing EBAS can’t handle. “Our clients, they really do what they want. They have no schedule. So if they have an important meeting and the meeting takes, like, two hours more, they depart two hours later,” spokesman Ronny Stechert told us. But EBAS are ready for almost anything: “They can build everything into a plane. The only thing that's, I think in Europe, not possible is a… jacuzzi!”
For EBAS' Britta Martin, a European focus is important: “Our customers are from all over the world, but the most are from Europe. … I think that gives us a bond, and we show that we are really interested in the European market.” Consequently she knows how important a European domain is: “I think it helps a lot to have a .eu domain to show integrity and how strongly we are communicating within the European Union.”www.ebas.eu
Childhood friends of 20 years Agop Eduard Kasparyan and Georgi Nikolov are using the internet to promote healthy eating in Bulgaria, and aiding them in their mission is their website bio-magazin.eu, an online store that sells a large range of authentic, organically produced products.
The partners came upon the idea of an online store in early 2010, when Agop, who has long been a passionate advocate of healthy nutrition, realised that while the members of the online nutrition portal he hosted were keen to invest in a healthier lifestyle, it wasn’t easy for them to do because the organic products they wanted to buy were not readily available in Bulgaria. Faced with this conundrum, friend Georgi came up with the idea of an online store to showcase a diverse range of certified, organically produced products that people could buy, and have delivered to their homes.
With the concept in place, Agop and Georgi wanted to be sure they chose just the right name for their new project. After much thought, they decided on bio-magazin.eu. “As a term, 'bio-magazin' is understandable to many Europeans, not just Bulgarians, so it gives us room to expand our store into other countries in the future,” Georgi says. “We chose .eu for the same reason, because it raises our visibility throughout Europe.”www.bio-magazin.eu
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